Missoula-SEO-Rebecca-Conversion-Ratesjpg

Conversion Rates Dropping? Learn How To Up The Metric!

Conversion Rates And Why They Matter

Your ability to convert visitors into new customers are the conversion rates and they depends heavil on the customer experience offered on your website. If users have trouble finding the information that they need, navigating your website, or viewing web pages, they’ll likely leave.

If you’ve noticed conversion rates dropping or want to do everything in your power to increase this metric, then you should start by looking at your website. Consider the user experience that you’re providing.

In this video, we’ll take a look at a few simple methods for instantly improving the customer experience on your website.

What is Your Website Load Time?

The first step is to check the load time of your website. Use online tools to find out how quickly your site loads. The average load time is more than 5 seconds. But, some marketers feel that this is too high.

Studies show that page abandonment dramatically increases once you reach a load time of 4 seconds or longer. So, how do you cut down on load time? Check the resources that your web page loads.

Optimize Your Images

Make sure that your images are optimized to take up as little space as possible, without sacrificing quality. You can also eliminate plugins or scripts that don’t contribute to the user experience, as they add more bulk to the resources that need to be downloaded in the browser.

Navigation is Key

The second step is to ensure that your website is easy to navigate. Every page should be reachable within a few clicks of the mouse. When users have to dig through pages to find information, they’ll end up leaving your site.

You should have a visible menu or links to pages containing menus on all your web pages. Even including a link to your sitemap in the footer of a page will work.

Another suggestion is to break up content with visual elements. Including photos and videos on your pages helps make it easier to consume large amounts of information. Reading a lengthy article or web page that contains no visual elements is bland, boring, and likely to increase your bounce rates.

Theme Your Website

The fourth step to improve the user experience of your website is to use a unified theme throughout your site. Don’t deviate too far from your main theme on subpages and landing pages. When a user follows a link from your landing page, they need to know that they’re still on the same website.

How Can They Reach You?

It’s also important to make your contact information easily available. This includes email, phone, and address. It’s also a good idea to include a contact form on your page. Basically, the easier it is to get in touch with you the better.

Along with contact information, you could offer live chat. Live chat makes it easier for your visitors to contact your business, streamlining their experience on your site. You don’t need to be available 24/7 with live chat, but you could make it available during standard business hours.

When you are offline, the live chat will simply collect messages, which will be sent to your email.

FAQs Are Crushing It

For a final tip, you should consider adding an FAQ page to your website. Get the most frequently asked questions out of the way. This lets you provide answers so that your customers can get solutions without having to go through the process of contacting you.

Create a list of 15 or 20 most asked questions and build a page out of it. Make sure the page is reachable from your main menu.

Combine some of these tips in order to improve the customer experience on your site. Imagine that you’re a customer and browse through your site. Think of these suggestions as you go from page to page. These simple steps can dramatically increase your conversion rates and repeat business.

 

I hope you learned something new today! Remember to check back each week for updates video lessons. Or, click on the subscribe button below to get more of these video lessons as they’re released.

Easy Social Media Marketing Tips To Attract More Business

Easy Social Media Marketing Tips To Attract More Business

Easy Tips for Improving Your Local Social Media Marketing Strategy

Social media is an essential component of modern online marketing. Through these sites, customers follow their favorite brands and receive additional info about new products or services. Unfortunately, a lot of businesses ignore the opportunity to use these networking sites for local marketing.

This video will explore a few ways that you can improve your local marketing efforts through social media.

Social media is all about public conversation.

It gives you the ability to actually connect with your local market and engage your customers. You can gain valuable insight through these interactions and use these sites to attract more local business.

While you may not use every site available, there are a few sites that remain the most used and should be considered in your marketing plans. This includes Facebook, Twitter, Pinterest, and Instagram.

Facebook

Facebook is most used and active social media site, with over a billion users. One mistake that businesses often make with Facebook is focusing on customer acquisition.

Instead, Facebook is more effective for building brand loyalty. Though, through building loyalty, you can increase word-of-mouth advertising, from loyal followers sharing posts with friends and family.

Focus on the Content

So, focus on the content that your existing customers will enjoy and the rest will come naturally. Use posts with visual elements. Posts that contain videos or photos are more likely to get shared and liked.

Also, use Facebook to keep your customers informed. Post updates about new product releases and useful tips for using your products or services. You can also post polls and ask questions. Ask for input from your followers to build loyalty with your local market.

Twitter

Twitter is another great resource for targeting a local market. Start following local businesses and local influencers. Use the Twitter advanced search feature to find the Twitter accounts in your area.

As you’re probably aware, too much self-promotion can turn people off. You want to balance this with informative Tweets and replies to other Tweets.

 

There isn’t a specific formula to follow, but a general rule is to divide your Twitter usage into thirds. One-third of your activity should be links and self-promotion. Another third should be Tweets that engage your local audience, such as discussing current topics in your local area.

The final third should be replies or retweets. Again, engage local businesses and Twitter accounts. Reply to their tweets or retweet some of their tweets to your followers.

Pinterest

Pinterest isn’t used as often for local marketing, even though it offers great potential. To use this site for local marketing, start by finding out what people are pinning.

You should examine pins from content on your own website, along with pins from content on your competitor’s websites.

 

Find out what people in your community are interested in and begin to focus more of your own pins on these areas. Though, you need to from multiple sources. Again, you want a portion of your pins to come from your own site, as self-promotion, while the rest should come from other sources.

Instagram

Instagram is quickly becoming one of the most important social media sites for businesses looking to connect with their target audience. Instagram is a highly visually site.

If you want to be effective with your local Instagram marketing efforts, you need to engage followers by including photos or video in your posts. If you can incorporate local events, landmarks, or locations, you’ll have a better chance of connecting with local Instagram users.

Final Tip

As a final tip for improving your local social media marketing, make efficient use of hashtags. All of the sites discussed above allow hashtags in your posts. By using local hashtags, such as the name of your city or state, your posts will be more likely to get noticed by the local market.

By incorporating some of these tips into your existing marketing strategy, you can effectively target your local market. Don’t miss out on the opportunity to connect with potential customers or clients in your area.

While social media is a global phenomenon, it’s still a great resource for sharing content with people locally.

I hope you enjoyed this lesson. Remember to check back weekly for updated videos or click on the subscribe button below to get even more of these educational videos as they’re released.

Missoula SEO Rebecca Holman on social media marketing

How Small Businesses Can Establish an Effective Social Media Marketing Policy into 2018

Social Media Marketing Is Critical

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media policy.

The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn trust and attract new customers.

This video will help you define your social media marketing policy. Learn how to remain consistent, even when outsourcing your social media marketing. By taking the time to create this policy, you’ll be equipped to handle any situation.

So, what should you include in your social media policy?

There are several key points that you’ll want to address. This is beneficial, whether you’re handling your social media marketing on your own or delegating it to a member of your team.

The main points to put in your policy include the frequency of your posting, the right time to post, the percentage of self-promotional posts, the use of hashtags, and the way that you interact with followers and deal with customer complaints.

Let’s start with the frequency and timing of your posts. You should create a schedule for new posts and stick to it. This consistency helps build trust and loyalty with existing followers while also helping you gain new followers.

How often should you post?

This depends on the social media sites that you’re using. With Facebook, you’ll want to post at least once per day. Though, Twitter demands more activity.

With Twitter, you should put out new tweets several times per day, spread throughout the day. For Facebook, the mid-afternoon is the best time to seek engagement.

For other social media sites, you’ll want to find a median somewhere between Facebook and Twitter. Overall, at least once per day, in the mid-afternoon, such as 1 to 3PM, should be sufficient.

Along with the frequency and timing of your posts, you’ll need to decide on the content of these posts. This can remain consistent across multiple social media networks.

A good rule of thumb is to set a fraction of your posts for self-promotion and curated content. Self-promotion includes posts related to your products or services. Curated content is anything that you think your followers will benefit from, such as informative blog posts or videos.

A common method policy is to limit self-promotion to 2/10 of your posts. The other 8 should be curated content.

Dealing with Complaints

The next area of your policy to define is how you plan on dealing with customer complaints. This is one of the most important areas where you need consistency and the primary reason for creating a social media policy.

Decide how you want to deal with complaints. Generally, you’ll want to take these complaints out of the public forum. This means responding to private messages or direct messages.

Instead of attempting to defend your products or services, find out what you can do to resolve the issue. This could include offering a refund or a replacement product. Your goal should be to turn an unsatisfied customer into a happy customer.

How About Dealing With Praise?

Along with customer complaints, you need to consider how you plan on handling positive interactions. You need a consistent voice when engaging your audience. It’ll help to decide on the tone that you’ll use and what types of comments require a response.

Write down the policy decisions that you make. Compile everything into a single document. This’ll help you stick to your goals and deliver a consistent message, whether you are posting new content or responding to your customers.

Once you’ve got your policy in order, you can ensure that you always have a consistent voice. Not only will you remain consistent, but you’ll find that your brand can remain consistent when outsourcing your social media outreach.

This is similar to creating any other policy. The goal is to make it easy for anyone to stick to the values that you define.

I hope you found this lesson helpful. Remember to check back each week for updated videos and lessons. Or, even better, you can click on the subscribe button below to get more of these educational videos as they’re released.

 

Missoula SEO Rebecca show 5 overlooked backlink strategies

5 Overlooked Backlinking Strategies You Can Start Using Today

What Search Engins Are Looking For

Search engine algorithms change regularly, but there is one constant factor that still drives search rankings. What is this factor? It’s backlinks.
The quantity and quality of your backlinks are one of the biggest indicators used by search engines to determine the relevance of your content.
Backlinks remain crucial to your rankings, but the amount of work that goes into it can be too time-consuming.

Over time, you might start to slack off. You don’t notice any negative results, you scale back your backlink building.

 

But, you’ll eventually find that your rankings suffer. This video will explore 5 backlink building strategies that are often overlooked or ignored by entrepreneurs and marketers.
One solution for building backlinks is to reach out to review sites. Think of something that you can give away for free, such as a product or a service, that you sell or give away through your website.

 

It doesn’t have to be one of your main products. It just needs to be something that you can get someone else to review.

See What Others Are Doing

Search for websites that review products or services that are similar to your item. Then, reach out to these sites and offer to send them the item for free, if they’ll mention it on their site or create a review.
The second tip is to find websites that mention your site, but don’t have a link to your site. Use an online tool, such as BuzzSumo, to search for the websites that mention your brand on one of their web pages.

 

Make a list of these sites and then determine if they’ve included links to your site. Generally, when someone mentions another site, the polite thing to do is to include a link.
So, if they haven’t provided the link, they may simply not know where to link to. Send them an email and ask them if they could include the link. Remember to give them the link that you’d like them to use, when you send the email.

Look For Guest Posting Opps

Next, look for guest posting opportunities on Twitter. As you probably know, guest posting is a great way to gain backlinks. Twitter just provides a simple way to find sites that accept guest posts.

 

Use the advanced search feature on Twitter to look for “guest post” or “guest article”, along with your niche market.
The Twitter search results should contain guest blog posts related to your niche. Check out some of the links.
When you follow these links, scroll the footer to look for a link related to “guest posts”. If you can’t find this on the menu, check the contact pages and browse the site for info about their guest post submission guidelines.

RSS Is Not Dead

For our fourth suggestion, you should start using an RSS feed, if you don’t already.

If you create fresh blog content for your site, you need to have an RSS feed. It’s an easy way to gain repeat traffic, and it could result in additional backlinks.

 

A lot of the directory sites and blog aggregators, rely on RSS feeds to have the latest posts from each site. But, you need to take one precaution if you use an RSS feed.
Your blog posts that are included in your RSS feed should contain a variety of internal and external links. Linking to other sources is a good way to keep people from stealing your content without your permission. Instead, you’ll be more likely to gain the backlinks that you’re hoping for.

 

At the same time, it helps you maintain a linking structure that includes internal and external links, which is good for your SEO.

The final tip is to focus on creating high-quality content. The number one way to get people to link to your site is to provide valuable content. It also helps you get shares on social media.

In The End

By offering high-quality content, you’ll also find it easier to obtain guest posting opportunities. You’ll have a greater body of work to showcase and highlight.

Backlink building can be a struggle at times, especially when you don’t make it a regular part of your SEO strategy. Actively pursue backlinks and continue making it a priority.

 

You can try to get review sites to review your products or services. Do a search for mentions of your site, add an RSS feed, and look for guest posting opportunities. But, the single most important factor is your content.

That’s all for today. Remember to subscribe to our channel or check back each week for new videos. Thanks for watching.