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Conversion Rates Dropping? Learn How To Up The Metric!

Conversion Rates And Why They Matter

Your ability to convert visitors into new customers are the conversion rates and they depends heavil on the customer experience offered on your website. If users have trouble finding the information that they need, navigating your website, or viewing web pages, they’ll likely leave.

If you’ve noticed conversion rates dropping or want to do everything in your power to increase this metric, then you should start by looking at your website. Consider the user experience that you’re providing.

In this video, we’ll take a look at a few simple methods for instantly improving the customer experience on your website.

What is Your Website Load Time?

The first step is to check the load time of your website. Use online tools to find out how quickly your site loads. The average load time is more than 5 seconds. But, some marketers feel that this is too high.

Studies show that page abandonment dramatically increases once you reach a load time of 4 seconds or longer. So, how do you cut down on load time? Check the resources that your web page loads.

Optimize Your Images

Make sure that your images are optimized to take up as little space as possible, without sacrificing quality. You can also eliminate plugins or scripts that don’t contribute to the user experience, as they add more bulk to the resources that need to be downloaded in the browser.

Navigation is Key

The second step is to ensure that your website is easy to navigate. Every page should be reachable within a few clicks of the mouse. When users have to dig through pages to find information, they’ll end up leaving your site.

You should have a visible menu or links to pages containing menus on all your web pages. Even including a link to your sitemap in the footer of a page will work.

Another suggestion is to break up content with visual elements. Including photos and videos on your pages helps make it easier to consume large amounts of information. Reading a lengthy article or web page that contains no visual elements is bland, boring, and likely to increase your bounce rates.

Theme Your Website

The fourth step to improve the user experience of your website is to use a unified theme throughout your site. Don’t deviate too far from your main theme on subpages and landing pages. When a user follows a link from your landing page, they need to know that they’re still on the same website.

How Can They Reach You?

It’s also important to make your contact information easily available. This includes email, phone, and address. It’s also a good idea to include a contact form on your page. Basically, the easier it is to get in touch with you the better.

Along with contact information, you could offer live chat. Live chat makes it easier for your visitors to contact your business, streamlining their experience on your site. You don’t need to be available 24/7 with live chat, but you could make it available during standard business hours.

When you are offline, the live chat will simply collect messages, which will be sent to your email.

FAQs Are Crushing It

For a final tip, you should consider adding an FAQ page to your website. Get the most frequently asked questions out of the way. This lets you provide answers so that your customers can get solutions without having to go through the process of contacting you.

Create a list of 15 or 20 most asked questions and build a page out of it. Make sure the page is reachable from your main menu.

Combine some of these tips in order to improve the customer experience on your site. Imagine that you’re a customer and browse through your site. Think of these suggestions as you go from page to page. These simple steps can dramatically increase your conversion rates and repeat business.

 

I hope you learned something new today! Remember to check back each week for updates video lessons. Or, click on the subscribe button below to get more of these video lessons as they’re released.

Easy Social Media Marketing Tips To Attract More Business

Easy Social Media Marketing Tips To Attract More Business

Easy Tips for Improving Your Local Social Media Marketing Strategy

Social media is an essential component of modern online marketing. Through these sites, customers follow their favorite brands and receive additional info about new products or services. Unfortunately, a lot of businesses ignore the opportunity to use these networking sites for local marketing.

This video will explore a few ways that you can improve your local marketing efforts through social media.

Social media is all about public conversation.

It gives you the ability to actually connect with your local market and engage your customers. You can gain valuable insight through these interactions and use these sites to attract more local business.

While you may not use every site available, there are a few sites that remain the most used and should be considered in your marketing plans. This includes Facebook, Twitter, Pinterest, and Instagram.

Facebook

Facebook is most used and active social media site, with over a billion users. One mistake that businesses often make with Facebook is focusing on customer acquisition.

Instead, Facebook is more effective for building brand loyalty. Though, through building loyalty, you can increase word-of-mouth advertising, from loyal followers sharing posts with friends and family.

Focus on the Content

So, focus on the content that your existing customers will enjoy and the rest will come naturally. Use posts with visual elements. Posts that contain videos or photos are more likely to get shared and liked.

Also, use Facebook to keep your customers informed. Post updates about new product releases and useful tips for using your products or services. You can also post polls and ask questions. Ask for input from your followers to build loyalty with your local market.

Twitter

Twitter is another great resource for targeting a local market. Start following local businesses and local influencers. Use the Twitter advanced search feature to find the Twitter accounts in your area.

As you’re probably aware, too much self-promotion can turn people off. You want to balance this with informative Tweets and replies to other Tweets.

 

There isn’t a specific formula to follow, but a general rule is to divide your Twitter usage into thirds. One-third of your activity should be links and self-promotion. Another third should be Tweets that engage your local audience, such as discussing current topics in your local area.

The final third should be replies or retweets. Again, engage local businesses and Twitter accounts. Reply to their tweets or retweet some of their tweets to your followers.

Pinterest

Pinterest isn’t used as often for local marketing, even though it offers great potential. To use this site for local marketing, start by finding out what people are pinning.

You should examine pins from content on your own website, along with pins from content on your competitor’s websites.

 

Find out what people in your community are interested in and begin to focus more of your own pins on these areas. Though, you need to from multiple sources. Again, you want a portion of your pins to come from your own site, as self-promotion, while the rest should come from other sources.

Instagram

Instagram is quickly becoming one of the most important social media sites for businesses looking to connect with their target audience. Instagram is a highly visually site.

If you want to be effective with your local Instagram marketing efforts, you need to engage followers by including photos or video in your posts. If you can incorporate local events, landmarks, or locations, you’ll have a better chance of connecting with local Instagram users.

Final Tip

As a final tip for improving your local social media marketing, make efficient use of hashtags. All of the sites discussed above allow hashtags in your posts. By using local hashtags, such as the name of your city or state, your posts will be more likely to get noticed by the local market.

By incorporating some of these tips into your existing marketing strategy, you can effectively target your local market. Don’t miss out on the opportunity to connect with potential customers or clients in your area.

While social media is a global phenomenon, it’s still a great resource for sharing content with people locally.

I hope you enjoyed this lesson. Remember to check back weekly for updated videos or click on the subscribe button below to get even more of these educational videos as they’re released.

Missoula SEO Rebecca Holman on social media marketing

How Small Businesses Can Establish an Effective Social Media Marketing Policy into 2018

Social Media Marketing Is Critical

You can do everything possible to build your follower base on social media. But, these efforts will mean nothing if you don’t have an effective social media policy.

The consistency of your posts, the type of information you include in these posts, and how you respond to comments can all impact your ability to earn trust and attract new customers.

This video will help you define your social media marketing policy. Learn how to remain consistent, even when outsourcing your social media marketing. By taking the time to create this policy, you’ll be equipped to handle any situation.

So, what should you include in your social media policy?

There are several key points that you’ll want to address. This is beneficial, whether you’re handling your social media marketing on your own or delegating it to a member of your team.

The main points to put in your policy include the frequency of your posting, the right time to post, the percentage of self-promotional posts, the use of hashtags, and the way that you interact with followers and deal with customer complaints.

Let’s start with the frequency and timing of your posts. You should create a schedule for new posts and stick to it. This consistency helps build trust and loyalty with existing followers while also helping you gain new followers.

How often should you post?

This depends on the social media sites that you’re using. With Facebook, you’ll want to post at least once per day. Though, Twitter demands more activity.

With Twitter, you should put out new tweets several times per day, spread throughout the day. For Facebook, the mid-afternoon is the best time to seek engagement.

For other social media sites, you’ll want to find a median somewhere between Facebook and Twitter. Overall, at least once per day, in the mid-afternoon, such as 1 to 3PM, should be sufficient.

Along with the frequency and timing of your posts, you’ll need to decide on the content of these posts. This can remain consistent across multiple social media networks.

A good rule of thumb is to set a fraction of your posts for self-promotion and curated content. Self-promotion includes posts related to your products or services. Curated content is anything that you think your followers will benefit from, such as informative blog posts or videos.

A common method policy is to limit self-promotion to 2/10 of your posts. The other 8 should be curated content.

Dealing with Complaints

The next area of your policy to define is how you plan on dealing with customer complaints. This is one of the most important areas where you need consistency and the primary reason for creating a social media policy.

Decide how you want to deal with complaints. Generally, you’ll want to take these complaints out of the public forum. This means responding to private messages or direct messages.

Instead of attempting to defend your products or services, find out what you can do to resolve the issue. This could include offering a refund or a replacement product. Your goal should be to turn an unsatisfied customer into a happy customer.

How About Dealing With Praise?

Along with customer complaints, you need to consider how you plan on handling positive interactions. You need a consistent voice when engaging your audience. It’ll help to decide on the tone that you’ll use and what types of comments require a response.

Write down the policy decisions that you make. Compile everything into a single document. This’ll help you stick to your goals and deliver a consistent message, whether you are posting new content or responding to your customers.

Once you’ve got your policy in order, you can ensure that you always have a consistent voice. Not only will you remain consistent, but you’ll find that your brand can remain consistent when outsourcing your social media outreach.

This is similar to creating any other policy. The goal is to make it easy for anyone to stick to the values that you define.

I hope you found this lesson helpful. Remember to check back each week for updated videos and lessons. Or, even better, you can click on the subscribe button below to get more of these educational videos as they’re released.

 

Missoula SEO Rebecca show 5 overlooked backlink strategies

5 Overlooked Backlinking Strategies You Can Start Using Today

What Search Engins Are Looking For

Search engine algorithms change regularly, but there is one constant factor that still drives search rankings. What is this factor? It’s backlinks.
The quantity and quality of your backlinks are one of the biggest indicators used by search engines to determine the relevance of your content.
Backlinks remain crucial to your rankings, but the amount of work that goes into it can be too time-consuming.

Over time, you might start to slack off. You don’t notice any negative results, you scale back your backlink building.

 

But, you’ll eventually find that your rankings suffer. This video will explore 5 backlink building strategies that are often overlooked or ignored by entrepreneurs and marketers.
One solution for building backlinks is to reach out to review sites. Think of something that you can give away for free, such as a product or a service, that you sell or give away through your website.

 

It doesn’t have to be one of your main products. It just needs to be something that you can get someone else to review.

See What Others Are Doing

Search for websites that review products or services that are similar to your item. Then, reach out to these sites and offer to send them the item for free, if they’ll mention it on their site or create a review.
The second tip is to find websites that mention your site, but don’t have a link to your site. Use an online tool, such as BuzzSumo, to search for the websites that mention your brand on one of their web pages.

 

Make a list of these sites and then determine if they’ve included links to your site. Generally, when someone mentions another site, the polite thing to do is to include a link.
So, if they haven’t provided the link, they may simply not know where to link to. Send them an email and ask them if they could include the link. Remember to give them the link that you’d like them to use, when you send the email.

Look For Guest Posting Opps

Next, look for guest posting opportunities on Twitter. As you probably know, guest posting is a great way to gain backlinks. Twitter just provides a simple way to find sites that accept guest posts.

 

Use the advanced search feature on Twitter to look for “guest post” or “guest article”, along with your niche market.
The Twitter search results should contain guest blog posts related to your niche. Check out some of the links.
When you follow these links, scroll the footer to look for a link related to “guest posts”. If you can’t find this on the menu, check the contact pages and browse the site for info about their guest post submission guidelines.

RSS Is Not Dead

For our fourth suggestion, you should start using an RSS feed, if you don’t already.

If you create fresh blog content for your site, you need to have an RSS feed. It’s an easy way to gain repeat traffic, and it could result in additional backlinks.

 

A lot of the directory sites and blog aggregators, rely on RSS feeds to have the latest posts from each site. But, you need to take one precaution if you use an RSS feed.
Your blog posts that are included in your RSS feed should contain a variety of internal and external links. Linking to other sources is a good way to keep people from stealing your content without your permission. Instead, you’ll be more likely to gain the backlinks that you’re hoping for.

 

At the same time, it helps you maintain a linking structure that includes internal and external links, which is good for your SEO.

The final tip is to focus on creating high-quality content. The number one way to get people to link to your site is to provide valuable content. It also helps you get shares on social media.

In The End

By offering high-quality content, you’ll also find it easier to obtain guest posting opportunities. You’ll have a greater body of work to showcase and highlight.

Backlink building can be a struggle at times, especially when you don’t make it a regular part of your SEO strategy. Actively pursue backlinks and continue making it a priority.

 

You can try to get review sites to review your products or services. Do a search for mentions of your site, add an RSS feed, and look for guest posting opportunities. But, the single most important factor is your content.

That’s all for today. Remember to subscribe to our channel or check back each week for new videos. Thanks for watching.

SEO for Local Market Presence
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SEO Consultant Rebecca Holman On How We Help You Get Found

Local marketing requires a slightly different approach than traditional marketing. Though, it offers plenty of benefits. Targeting a local market is similar to niche marketing. You’re narrowing your focus to help increase conversion rates.

As an entrepreneur, you could create separate marketing campaigns, each focusing on a different local market. Here are some of the best resources and methods for this purpose:

    • Get listed in online directories

 

    • Create promotions for local customers

 

    • Target local customers with paid ads

 

    • Become active in local social media communities

 

    • Create local events and promote on social media

 

Get Listed in Online Directories

Each region seems to have their own set of online directories. For example, if you want to target customers in San Francisco, you would search for online directories that list San Francisco businesses or businesses that offer special promotions for San Francisco residents.

Getting listed on these sites is the same as getting listed on any other directory site. You’ll generally need to submit the URL of your landing page to the webmaster of the directory site, along with a little background information.

Some of these online directories offer free listings, while others charge a fee. If you plan on using a directory that charges a fee, make sure it’s worth the cost.

Use online resources to find out how much traffic the directory site receives. They should be receiving thousands of visitors each day and have a positive PageRank.

Create Promotions for Local Customers

Another option is to create promotions for local customers. When you choose a local market, decide on special offers or deals to give exclusively to the local customers. Not only does this help you target a local market, you establish trust with your customers.

Target Local Customers with Paid Ads

Use paid advertisements to target local customers. Almost every paid advertising channel available includes options for focusing on a specific local market. You can target regions, states, and even cities.

You can even use this solution with some of the other tips. Use the paid local ads to help spread the word about your promotions for local customers or your local events.

Become Active in Local Social Media Communities

Become active in local social media communities. If you take a look through online communities and forums, you’ll find an abundance of local groups. Just make sure that you follow the rules and regulations of the community.

Some communities and groups have restrictions when it comes to self-promotion. If self-promotion is prohibited, you can still use these communities to learn more about the interests and needs of your local market.

Create Local Events and Promote on Social Media

You could also create local events and then promote these events on social media. Facebook provides a simple solution for this method. You can create a Facebook event and then invite your followers to attend.

Even if you don’t use a Facebook event, you can still promote your event through social media. Simply link to your landing page where you discuss your event and share the post on social media. Encourage your followers to share the post with their friends and family.

Targeting a local market isn’t just for local businesses. Entrepreneurs can use these methods the same way that they use niche marketing. In fact, simply think of the local market as another niche that you want to target.

Start using these suggestions to target a local market. If you’d like to have access to even more powerful marketing solutions, along with a method for generating conversion-ready internet marketing prospects each month, then click here to learn about my done-for-you system.

Missoula Internet Marketing Ideas
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Finding Perfect Website Marketing Ideas For Your Needs

Reach Larger Audiences

Internet marketing lets any business reach the largest amount of potential customers. Most people use the Internet on a daily basis. Future generations won't even know about phone books or yellow pages.Marketing on search engines is very subtle and many people do not even realize that these are ads.

Short-term promotions are an effective way to improve PageRank. You can purchase page ranking if you have a good enough deal. This process works for the same way as loss leaders do.

Your website tags should accurately project the primary purpose of your business.

Create a FAQ page to help out your site. Provide well-thought-out answers to all questions, and don't be afraid to self-sell where appropriate.

Provide one thing that is niche or very unique on your website.This will most likely get you a ton of traffic towards your site when people go searching for this product.

Make sure there are captions with every image on your site include captions. Search engines will use captions in relation to searches. With captions for every photo on your site, you will see your rank rise on search results pages.

Always be prepared to cover any questions potential customers may have. People visit your site seeking knowledge, and if they do not get the information they are searching for at your site, then chances are they will not be with you very long. Providing your viewers with detailed information satisfies them and will increase the likelihood of a sale.

You already have the tools that you need in order to be successful internet marketer. You are perfectly capable of achieving your goals without help from software programs or any other get rich quick medium; all you need is yourself. Just work diligently and imagine what you can achieve when you are marketing strategies carefully.

Know Your Competition

One good tip for Online marketing is to have an awareness of the competition. You can easily look at the competition's web site and see the features they have. You can also investigate their traffic they are getting.

Give a lot of specials to choose from at the check-out page.You could give a special promotion to previous customers.

Try to be thorough when designing your website as clear cut and easy to use as possible. You want your customer knowledge in a short amount of time for them to know the products they are buying. Don't pad or use useless data that the customer needs to know.

Having too many indexed pages such as a million or more can cause a search engine to pass by your site, but search engines are more likely to rank your site well if it has around ten or twenty thousand pages.

Using the Internet allows marketers to target their efforts to much more precise demographics than ever before. This is the most efficient way to stretch an advertising budget. Affiliate marketing also makes it easy to track how effective your efforts are. The internet is a great place for any business to invest their marketing dollars.

YouTube Marketing Ideas for Small Business
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YouTube Channel Optimization Ideas for Small Business

YouTube Optimization Is A Must

YouTube is one of the top search engines in the world. Owned by Google it is searched everyday by millions of people. Many of those people are your potential customers. Here are some reasons why optimizing your channel on YouTube is a great source for getting your brand in front of the right people.

There is a reason why the vast  majority of Business – to – Customer (B2C) and Business – to- Business (B2B) are building up their video marketing arsenal. Billions of people are engaging and communicating on YouTube, if you are not using this FREE traffic source allow Rebecca Holman SEO Consulting to Help you with that.

Channel optimization includes the below 10 items, to help your channel have the most impact. See Our YouTube Channel SEO Optimization Options

Top 10 YouTube Channel Optimizations

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The Features Mobile Friendly Websites Have In Common

Is your local business website mobile friendly?


Is you website really mobile friendly? You may think that it is, because on your phone it RESPONDS to the size of your phone. That is called a Responsive site.

Sadly, Responsive and Mobile Friendly DO NOT necessarily mean it is friendly for your Prospective customers.

Another item that Google also is looking at is that the site loads quickly on mobile. That is called an AMP page.  AMP means Accelerated Mobile Pages by making sure your pages are both thumb friendly as well as load fast, you can help assure that you make the cut to Googles NEW Mobile Search Listings.

A simple test to run for yourself is , if you're not sure, use your own mobile device to see how your website looks. If you have trouble reading it or finding the information a customer on the run might be looking for, then it's time to figure out how to make it better.

More and more people use their phones exclusively to look for local businesses, while they are on the run, in their car or at work.  So with over 55% of your customers and prospects now using mobile to find you, that would mean it is imperative to be mobile friendly.

Mobile websites are good for your business because consumers are using their mobile devices at a higher and higher rate to find your business. If your website looks awful on their mobile device, they'll be less likely to take the time to visit your location. Not only that, but Google is NOW excluding websites that are not mobile friendly, from their mobile search results.

The features good mobile websites have in common are:

Mobile Friendly Websites

  • They are made for smaller screens — You can't just shrink down your current screen if it has tons of information on it.
  • They are very simple — The site should be really simple with fewer colors and fewer graphics that would make the mobile device get locked up on the website.
  • They have large buttons — Imagine trying to click a link that is very small on a mobile device, so it’s much better to have large buttons that you can easily click with your fingers.
  • They have simple navigation — Use very simple navigation so that it's easy to click to get where you want to go, as well as get back to where you were.
  • They have to be fast — People don't waste time on slow websites when visiting by PC. they won't waste time visiting via their mobile device either.
  • They redirect on top — It's important that you redirect at the top of the site to the mobile site so that users see up front that you have a mobile site.
  • They don't use Flash — Mobile devices currently do not like Flash, so try not to use it on your website if you're not going to redirect to another site.
  • They localize it — Your address and phone number (and access to a map) should be right up front, by clicking on the landing page – with click-to-call links so that users can find you easier.

 

The fact is, your clients and potential clients are using mobile technology, and it doesn't matter if you're a beauty shop owner or a restaurant owner. Mobile devices are wide spread and cannot be ignored. In fact, the use of mobile devices will eventually outpace personal computer use and purchases. Mobile devices are simply small computers, and since people carry them with them, they are going to use them to find businesses they want to use while on the go. It's important that you're ready.

 

Your mobile site needs to be just as good as your regular website. You should follow best practices for mobile websites.  It's important to think of what information people on the go are looking for, so you can know what the most important aspects of your website are. Then you can properly mobilize it and localize it.

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Is your Site Mobile Friendly? We Can Fix That!

Google Has Been Giving A Boost to Mobile-Friendly Sites

Google makes tweaks to their search algorithm that now favors sites that look good on smartphone screens

Back in April of 2015, Google Inc. began tweaking the search results to favor mobile friendly websites. This of course has been beneftiting those that knew about , what has come to be call Mobile Apocolypse. While some savy business owners have fixed their problems, many that do not follow the arcane world of Search Markeeting have been hurt by this because they do not know how to fix thier sites.

The worse part is that many have turned to what is called RESPONSIVE Themes . While getting a responsive theme that MAY pass the mobile test, many responsive themes leave your customers searching for how to find your phone number or your location. Thus losing you business.

With the increasing number of people now searching on mobile moving past the 50% mark, Google said it was changing its algorithm to favor mobile searches and to favor sites that look good on smartphone screens. With people frustrated by landing on sites that they can't really read, Google felt it was time to penalize sites with content that is either too wide for a phone screen or text and links that are just too small.
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