SEO For Your Missoula Business: What is it and how does it work?
SEO is also known as Search Engine Optimization. Missoula is growing and so this is increasingly more and more important to business. People are using mobile phones and the internet to search products, services, and reviews. This means it is critical to be optimizing your website or website’s content so that you can be found easily on search engines by people searching for specific terms easily. It is now no longer optional, it is vital to employ SEO for getting your page found on the largest search engine in the world – Google.
When you do a search in Google it goes out to find pages that are relevant to the words typed into the search bar. So Google wants to return valuable content to their users. They then will rank pages in terms of page rank and search term competitiveness. Typically, pages with high page ranks have high traffic flow, many social interactions such as blog comments and also many authority backlinks flowing into the website. The more competing websites for a particular search term, the harder it is to get your website on the front page of Google.
You will find that pages that will be found on the first two pages of Google will have the lion's share of search traffic flow. Google looks at social interactions such as blog comments and also other sites that are pointing back to your site. These links from other sites are called backlinks and Google looks at the quality of those links that are pointing back to your website. The more competing websites there are for a particular search term, the harder it is to get your website on the front page of Google. So here in Missoula that means you are in luck because of the size of our city, ranking on Google is not that hard.
What Makes for Good Search Engine Optimization?
It is of value to know that there are some good ways and some NOT SO GOOD ways to go about getting your website on the front page of Google for high volume search terms. Doing your search optimization correctly is the key to getting tons of free traffic. Keyword or keyword phrase research often is done to determine the high volume search terms and advertising competition. Your goal is to find keywords with high search volume but low competition and blast SEO.
First researching the right keyword or keyword phrase is done to determine the high volume search terms and advertising competition. Your goal is to find keywords with high search volume but low competition and blast SEO. A professional has tools that can help to quickly do this job, and also find how many people are using that term in YOUR area.
Once you have found the right keywords you would then use them on your website. By using your keywords and keyword phrases in your website’s content this let the search engines know what your site is about and they will then start to rank your site for those terms. Normally, you would target only a few keywords to start out for your website.
You then also go about making sure your business is on sites that help people find your services. By using those sites you are getting links back from respected sites that are either in similar niches or directories that help people find people that are selling services they wish to use.
You will find that a well SEO optimized website can rank well in the search engines and thus can easily be found on Google. As your site then moves onto the first page for 1, 2, or more terms your business will benefit from free traffic from search engines. Some marketers even go to the extent of hiring SEO experts or SEO copywriters to optimize their websites as the returns from the traffic often outweigh the costs of hiring these experts.
Hire A Professional To Get Professional Results
Since Search Engine Optimization is a skill not many have, many companies will hire an SEO expert to help them with copywriting to optimize their websites as the returns from the traffic often outweigh the costs of hiring these experts.
So to sum it all up. SEO can be easily learned and applied in your online business website. The key to SEO success is to provide highly targeted, relevant content to your readers and Google will reward you.
Contact me today so that I can assist your Missoula business with SEO, SEM, Video Marketing and other online projects.