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Conversion Rates Dropping? Learn How To Up The Metric!

Conversion Rates And Why They Matter

Your ability to convert visitors into new customers are the conversion rates and they depends heavil on the customer experience offered on your website. If users have trouble finding the information that they need, navigating your website, or viewing web pages, they’ll likely leave.

If you’ve noticed conversion rates dropping or want to do everything in your power to increase this metric, then you should start by looking at your website. Consider the user experience that you’re providing.

In this video, we’ll take a look at a few simple methods for instantly improving the customer experience on your website.

What is Your Website Load Time?

The first step is to check the load time of your website. Use online tools to find out how quickly your site loads. The average load time is more than 5 seconds. But, some marketers feel that this is too high.

Studies show that page abandonment dramatically increases once you reach a load time of 4 seconds or longer. So, how do you cut down on load time? Check the resources that your web page loads.

Optimize Your Images

Make sure that your images are optimized to take up as little space as possible, without sacrificing quality. You can also eliminate plugins or scripts that don’t contribute to the user experience, as they add more bulk to the resources that need to be downloaded in the browser.

Navigation is Key

The second step is to ensure that your website is easy to navigate. Every page should be reachable within a few clicks of the mouse. When users have to dig through pages to find information, they’ll end up leaving your site.

You should have a visible menu or links to pages containing menus on all your web pages. Even including a link to your sitemap in the footer of a page will work.

Another suggestion is to break up content with visual elements. Including photos and videos on your pages helps make it easier to consume large amounts of information. Reading a lengthy article or web page that contains no visual elements is bland, boring, and likely to increase your bounce rates.

Theme Your Website

The fourth step to improve the user experience of your website is to use a unified theme throughout your site. Don’t deviate too far from your main theme on subpages and landing pages. When a user follows a link from your landing page, they need to know that they’re still on the same website.

How Can They Reach You?

It’s also important to make your contact information easily available. This includes email, phone, and address. It’s also a good idea to include a contact form on your page. Basically, the easier it is to get in touch with you the better.

Along with contact information, you could offer live chat. Live chat makes it easier for your visitors to contact your business, streamlining their experience on your site. You don’t need to be available 24/7 with live chat, but you could make it available during standard business hours.

When you are offline, the live chat will simply collect messages, which will be sent to your email.

FAQs Are Crushing It

For a final tip, you should consider adding an FAQ page to your website. Get the most frequently asked questions out of the way. This lets you provide answers so that your customers can get solutions without having to go through the process of contacting you.

Create a list of 15 or 20 most asked questions and build a page out of it. Make sure the page is reachable from your main menu.

Combine some of these tips in order to improve the customer experience on your site. Imagine that you’re a customer and browse through your site. Think of these suggestions as you go from page to page. These simple steps can dramatically increase your conversion rates and repeat business.

 

I hope you learned something new today! Remember to check back each week for updates video lessons. Or, click on the subscribe button below to get more of these video lessons as they’re released.

Easy Social Media Marketing Tips To Attract More Business

Easy Social Media Marketing Tips To Attract More Business

Easy Tips for Improving Your Local Social Media Marketing Strategy

Social media is an essential component of modern online marketing. Through these sites, customers follow their favorite brands and receive additional info about new products or services. Unfortunately, a lot of businesses ignore the opportunity to use these networking sites for local marketing.

This video will explore a few ways that you can improve your local marketing efforts through social media.

Social media is all about public conversation.

It gives you the ability to actually connect with your local market and engage your customers. You can gain valuable insight through these interactions and use these sites to attract more local business.

While you may not use every site available, there are a few sites that remain the most used and should be considered in your marketing plans. This includes Facebook, Twitter, Pinterest, and Instagram.

Facebook

Facebook is most used and active social media site, with over a billion users. One mistake that businesses often make with Facebook is focusing on customer acquisition.

Instead, Facebook is more effective for building brand loyalty. Though, through building loyalty, you can increase word-of-mouth advertising, from loyal followers sharing posts with friends and family.

Focus on the Content

So, focus on the content that your existing customers will enjoy and the rest will come naturally. Use posts with visual elements. Posts that contain videos or photos are more likely to get shared and liked.

Also, use Facebook to keep your customers informed. Post updates about new product releases and useful tips for using your products or services. You can also post polls and ask questions. Ask for input from your followers to build loyalty with your local market.

Twitter

Twitter is another great resource for targeting a local market. Start following local businesses and local influencers. Use the Twitter advanced search feature to find the Twitter accounts in your area.

As you’re probably aware, too much self-promotion can turn people off. You want to balance this with informative Tweets and replies to other Tweets.

 

There isn’t a specific formula to follow, but a general rule is to divide your Twitter usage into thirds. One-third of your activity should be links and self-promotion. Another third should be Tweets that engage your local audience, such as discussing current topics in your local area.

The final third should be replies or retweets. Again, engage local businesses and Twitter accounts. Reply to their tweets or retweet some of their tweets to your followers.

Pinterest

Pinterest isn’t used as often for local marketing, even though it offers great potential. To use this site for local marketing, start by finding out what people are pinning.

You should examine pins from content on your own website, along with pins from content on your competitor’s websites.

 

Find out what people in your community are interested in and begin to focus more of your own pins on these areas. Though, you need to from multiple sources. Again, you want a portion of your pins to come from your own site, as self-promotion, while the rest should come from other sources.

Instagram

Instagram is quickly becoming one of the most important social media sites for businesses looking to connect with their target audience. Instagram is a highly visually site.

If you want to be effective with your local Instagram marketing efforts, you need to engage followers by including photos or video in your posts. If you can incorporate local events, landmarks, or locations, you’ll have a better chance of connecting with local Instagram users.

Final Tip

As a final tip for improving your local social media marketing, make efficient use of hashtags. All of the sites discussed above allow hashtags in your posts. By using local hashtags, such as the name of your city or state, your posts will be more likely to get noticed by the local market.

By incorporating some of these tips into your existing marketing strategy, you can effectively target your local market. Don’t miss out on the opportunity to connect with potential customers or clients in your area.

While social media is a global phenomenon, it’s still a great resource for sharing content with people locally.

I hope you enjoyed this lesson. Remember to check back weekly for updated videos or click on the subscribe button below to get even more of these educational videos as they’re released.