What Search Engins Are Looking For

Search engine algorithms change regularly, but there is one constant factor that still drives search rankings. What is this factor? It’s backlinks.
The quantity and quality of your backlinks are one of the biggest indicators used by search engines to determine the relevance of your content.
Backlinks remain crucial to your rankings, but the amount of work that goes into it can be too time-consuming.

Over time, you might start to slack off. You don’t notice any negative results, you scale back your backlink building.


But, you’ll eventually find that your rankings suffer. This video will explore 5 backlink building strategies that are often overlooked or ignored by entrepreneurs and marketers.
One solution for building backlinks is to reach out to review sites. Think of something that you can give away for free, such as a product or a service, that you sell or give away through your website.


It doesn’t have to be one of your main products. It just needs to be something that you can get someone else to review.

See What Others Are Doing

Search for websites that review products or services that are similar to your item. Then, reach out to these sites and offer to send them the item for free, if they’ll mention it on their site or create a review.
The second tip is to find websites that mention your site, but don’t have a link to your site. Use an online tool, such as BuzzSumo, to search for the websites that mention your brand on one of their web pages.


Make a list of these sites and then determine if they’ve included links to your site. Generally, when someone mentions another site, the polite thing to do is to include a link.
So, if they haven’t provided the link, they may simply not know where to link to. Send them an email and ask them if they could include the link. Remember to give them the link that you’d like them to use, when you send the email.

Look For Guest Posting Opps

Next, look for guest posting opportunities on Twitter. As you probably know, guest posting is a great way to gain backlinks. Twitter just provides a simple way to find sites that accept guest posts.


Use the advanced search feature on Twitter to look for “guest post” or “guest article”, along with your niche market.
The Twitter search results should contain guest blog posts related to your niche. Check out some of the links.
When you follow these links, scroll the footer to look for a link related to “guest posts”. If you can’t find this on the menu, check the contact pages and browse the site for info about their guest post submission guidelines.

RSS Is Not Dead

For our fourth suggestion, you should start using an RSS feed, if you don’t already.

If you create fresh blog content for your site, you need to have an RSS feed. It’s an easy way to gain repeat traffic, and it could result in additional backlinks.


A lot of the directory sites and blog aggregators, rely on RSS feeds to have the latest posts from each site. But, you need to take one precaution if you use an RSS feed.
Your blog posts that are included in your RSS feed should contain a variety of internal and external links. Linking to other sources is a good way to keep people from stealing your content without your permission. Instead, you’ll be more likely to gain the backlinks that you’re hoping for.


At the same time, it helps you maintain a linking structure that includes internal and external links, which is good for your SEO.

The final tip is to focus on creating high-quality content. The number one way to get people to link to your site is to provide valuable content. It also helps you get shares on social media.

In The End

By offering high-quality content, you’ll also find it easier to obtain guest posting opportunities. You’ll have a greater body of work to showcase and highlight.

Backlink building can be a struggle at times, especially when you don’t make it a regular part of your SEO strategy. Actively pursue backlinks and continue making it a priority.


You can try to get review sites to review your products or services. Do a search for mentions of your site, add an RSS feed, and look for guest posting opportunities. But, the single most important factor is your content.

That’s all for today. Remember to subscribe to our channel or check back each week for new videos. Thanks for watching.