Easy Tips for Improving Your Local Social Media Marketing Strategy
Social media is an essential component of modern online marketing. Through these sites, customers follow their favorite brands and receive additional info about new products or services. Unfortunately, a lot of businesses ignore the opportunity to use these networking sites for local marketing.
This video will explore a few ways that you can improve your local marketing efforts through social media.
Social media is all about public conversation.
It gives you the ability to actually connect with your local market and engage your customers. You can gain valuable insight through these interactions and use these sites to attract more local business.
While you may not use every site available, there are a few sites that remain the most used and should be considered in your marketing plans. This includes Facebook, Twitter, Pinterest, and Instagram.
Facebook is most used and active social media site, with over a billion users. One mistake that businesses often make with Facebook is focusing on customer acquisition.
Instead, Facebook is more effective for building brand loyalty. Though, through building loyalty, you can increase word-of-mouth advertising, from loyal followers sharing posts with friends and family.
Focus on the Content
So, focus on the content that your existing customers will enjoy and the rest will come naturally. Use posts with visual elements. Posts that contain videos or photos are more likely to get shared and liked.
Also, use Facebook to keep your customers informed. Post updates about new product releases and useful tips for using your products or services. You can also post polls and ask questions. Ask for input from your followers to build loyalty with your local market.
Twitter is another great resource for targeting a local market. Start following local businesses and local influencers. Use the Twitter advanced search feature to find the Twitter accounts in your area.
As you’re probably aware, too much self-promotion can turn people off. You want to balance this with informative Tweets and replies to other Tweets.
There isn’t a specific formula to follow, but a general rule is to divide your Twitter usage into thirds. One-third of your activity should be links and self-promotion. Another third should be Tweets that engage your local audience, such as discussing current topics in your local area.
The final third should be replies or retweets. Again, engage local businesses and Twitter accounts. Reply to their tweets or retweet some of their tweets to your followers.
Pinterest isn’t used as often for local marketing, even though it offers great potential. To use this site for local marketing, start by finding out what people are pinning.
You should examine pins from content on your own website, along with pins from content on your competitor’s websites.
Find out what people in your community are interested in and begin to focus more of your own pins on these areas. Though, you need to from multiple sources. Again, you want a portion of your pins to come from your own site, as self-promotion, while the rest should come from other sources.
Instagram is quickly becoming one of the most important social media sites for businesses looking to connect with their target audience. Instagram is a highly visually site.
If you want to be effective with your local Instagram marketing efforts, you need to engage followers by including photos or video in your posts. If you can incorporate local events, landmarks, or locations, you’ll have a better chance of connecting with local Instagram users.
As a final tip for improving your local social media marketing, make efficient use of hashtags. All of the sites discussed above allow hashtags in your posts. By using local hashtags, such as the name of your city or state, your posts will be more likely to get noticed by the local market.
By incorporating some of these tips into your existing marketing strategy, you can effectively target your local market. Don’t miss out on the opportunity to connect with potential customers or clients in your area.
While social media is a global phenomenon, it’s still a great resource for sharing content with people locally.
I hope you enjoyed this lesson. Remember to check back weekly for updated videos or click on the subscribe button below to get even more of these educational videos as they’re released.