Is your local business website mobile friendly?
Is you website really mobile friendly? You may think that it is, because on your phone it RESPONDS to the size of your phone. That is called a Responsive site.
Sadly, Responsive and Mobile Friendly DO NOT necessarily mean it is friendly for your Prospective customers.
Another item that Google also is looking at is that the site loads quickly on mobile. That is called an AMP page. AMP means Accelerated Mobile Pages by making sure your pages are both thumb friendly as well as load fast, you can help assure that you make the cut to Googles NEW Mobile Search Listings.
A simple test to run for yourself is , if you're not sure, use your own mobile device to see how your website looks. If you have trouble reading it or finding the information a customer on the run might be looking for, then it's time to figure out how to make it better.
More and more people use their phones exclusively to look for local businesses, while they are on the run, in their car or at work. So with over 55% of your customers and prospects now using mobile to find you, that would mean it is imperative to be mobile friendly.
Mobile websites are good for your business because consumers are using their mobile devices at a higher and higher rate to find your business. If your website looks awful on their mobile device, they'll be less likely to take the time to visit your location. Not only that, but Google is NOW excluding websites that are not mobile friendly, from their mobile search results.
The features good mobile websites have in common are:
- They are made for smaller screens — You can't just shrink down your current screen if it has tons of information on it.
- They are very simple — The site should be really simple with fewer colors and fewer graphics that would make the mobile device get locked up on the website.
- They have large buttons — Imagine trying to click a link that is very small on a mobile device, so it’s much better to have large buttons that you can easily click with your fingers.
- They have simple navigation — Use very simple navigation so that it's easy to click to get where you want to go, as well as get back to where you were.
- They have to be fast — People don't waste time on slow websites when visiting by PC. they won't waste time visiting via their mobile device either.
- They redirect on top — It's important that you redirect at the top of the site to the mobile site so that users see up front that you have a mobile site.
- They don't use Flash — Mobile devices currently do not like Flash, so try not to use it on your website if you're not going to redirect to another site.
- They localize it — Your address and phone number (and access to a map) should be right up front, by clicking on the landing page – with click-to-call links so that users can find you easier.
The fact is, your clients and potential clients are using mobile technology, and it doesn't matter if you're a beauty shop owner or a restaurant owner. Mobile devices are wide spread and cannot be ignored. In fact, the use of mobile devices will eventually outpace personal computer use and purchases. Mobile devices are simply small computers, and since people carry them with them, they are going to use them to find businesses they want to use while on the go. It's important that you're ready.
Your mobile site needs to be just as good as your regular website. You should follow best practices for mobile websites. It's important to think of what information people on the go are looking for, so you can know what the most important aspects of your website are. Then you can properly mobilize it and localize it.