How to Increase Your YouTube Views and Drive Traffic to Your Site

The use of video marketing on YouTube has exploded in recent years. Yet, not everyone seems to be able to get the results that they want.

YouTube is the most used solution for uploading video content and getting it noticed. YouTube videos get billions of views each month and YouTube is the second most visited website in the world.

So, if you’re struggling to get views, then take a moment to watch the rest of this video.

Driving Traffic

Driving traffic to your website from your YouTube videos isn’t an overly complicated process. Also, there’s not a lot of direct competition.

 

Apparently, only about 9% of small businesses use YouTube to release video content. This means that you’ve got plenty of room for growth. The following tips will help you maximize this potential.
In order to get more views, you need to create high-quality video content. It all begins with the quality of your content. If people like what they watch, they’ll share it with friends and family. This is how you get more views.

Good Content Matters

So, if you don’t have quality content, then you’re not going to get the results that you want.
How do you know if you’ve got good content? You should always ask yourself a series of questions to judge the quality of your videos. You should ask if the video provides valuable information or entertainment. If it doesn’t provide either, then people probably aren’t going to share it.
Creating quality content doesn’t have anything to do with production quality. It’s about the actual value that your video provides. Though, you do want to make your video watchable into 2018 and beyond

Good Video Quality

The second step to getting more views is to make sure people will sit through your video. If it’s too grainy or difficult to watch, they’ll likely get bored and stop watching.

 

You don’t need an expensive camera and video editing software. If you’re filming a demonstration that requires screenshots or video of screen interactions, you can use freeware software to capture your screen movements.

 

If you’re filming people, then a standard HD webcam should work just fine. You just need to ensure that you have good lighting. Open your curtains and allow as much natural light to enter the room as possible. The light should be in front of the subject, not behind them.

 

Simply paying attention to lighting and properly editing your video can go a long way towards improving the playback quality of your video.

Topics Matter

So, once you know how to create a quality video with useful information, the next step is to choose the right topics for your videos. You need to find out what your target audience is interested in.

 

For this, you’ll need to conduct some market research. Search for topics on YouTube and see what results pop up.

 

You could also look at some of the most successful blog posts that you’ve created. Recycling some of these posts into videos is a great way to come up with a topic for a quality video and breathe new life into an old post. Once you’ve created the video, embed it in your post.

 

Optimize Your Metadata

After you’ve created a video, you need to optimize the metadata. This includes information that appears when users search for videos, such as the title, tags, description, and the video thumbnail. You should take your time and think about each of these areas.

 

The title tag needs to grab attention and accurately describe the contents of your video – the same as a headline or title for a blog post or email.

 

The description can go into more detail and provide a summary of the video. The tags should include keywords that are relevant to your content, while the video thumbnail should be attention-grabbing.
You can create your own thumbnail. It doesn’t have to be a screenshot chosen by YouTube. If possible, try to use a screenshot that includes people. Videos that show people in the thumbnails tend to get more clicks.

Add Text Overlays

It can also help to add a text overlay over the screengrab. The text should contain one of your relevant tags or keywords.

The final step is to conclude with a call to action. At the end of the video, you should let viewers know that they can learn more by visiting your website or following you on YouTube.

 

If you’re going to direct traffic to your website, you should include a link at the end of the video, as well as in the description. Remember, you always want to make it easy as possible for people to get where you want them to go.

Now, put these tips into action. Start optimizing your YouTube videos for more views. This will inevitably drive more traffic to your website.

 

Remember to always consider the quality of your content. The bottom line is that if you create quality content, you will get views. But, using the right title and metadata, along with creating a watchable video, can also be beneficial.

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